ILLUSTRATION · MOTION · CONTENT DESIGN · AI AUTOMATION
Creative Production
& AI Workflows.
A visual idea is only the beginning.
I shape it, make it, and work through the details.
Illustration-led content, moving images and practical production tools — with visual judgement at every stage.
Explore the work ↘
SELECTED PERSONAL WORK / PUI YEE
Visual direction.Thoughtful production.
01 / SELECTED WORK
Made to catch the eye.
Built to hold together.
A compact selection of café concepts, motion work and production studies. Each project spells out my contribution and its use of AI.
02 / BEHIND THE OUTPUT
Good work needs
a considered process.
Three genuine case studies. The finished piece, the decisions behind it, and a clear line between automation and human judgement.
Creative Asset Factory
A completed 140-asset theme: 122 icons, 6 wallpapers and 12 widgets, with human review and Photoshop finishing.
See the workflow ↗02
AI Cinematic Production
Source imagery, generated shots, manual selection and the finished edit.
See the case study ↗03Food & Lifestyle Content
Existing illustrations adapted into coordinated feed and Story layouts.
See the adaptations ↗03 / MOTION & SHORT-FORM
A little movement.
A clearer message.
From a game
to its advertising.
A short-form promotion for Slow Jogging, a solo indie project spanning game development, animation and advertising.
Approximately one third of the UI was designed by me; the remainder uses purchased assets. AI-assisted visual assets are disclosed in the project.
View my contribution ↗04 / ABOUT
Art experience.
A maker’s curiosity.
I’m Pui Yee, a creative artist with professional experience in games since 2011, including Senior Artist and Art Director roles.
I work across illustration, motion, visual direction and AI-assisted production. My focus is on distinctive visuals and the practical decisions that help turn them into finished work.
Selected personal studies sit alongside commercial motion work, with production methods and contributions noted in each project.
LET’S MAKE SOMETHING THOUGHTFUL.